Content Strategist

Job Description

Roles and Responsibilities

  • Researching industry-related topics (combining online sources, interviews, and studies)

  • Writing clear marketing copy to promote our products/services

  • Preparing well-structured drafts using Content Management Tools.

  • Proofread and edit blog posts before publication

  • Submit work to editors for input and approval

  • Coordinate with marketing and design teams to illustrate articles

  • Conduct simple keyword research and use SEO guidelines to increase web traffic

  • Promote content on social media

  • Identify customers’ needs and gaps in our content and recommend new topics

  • Ensure all-around consistency (style, fonts, images, and tone)

  • Update website content as needed

  • Actively manage and promote our blog, and pitch articles to relevant third-party platforms

  • Collaborate with other departments to create innovative content ideas

Requirements and skills

  • 1+ Years of proven work experience as a Content Writer, Copywriter, or similar role

  • Portfolio of published articles

  • Experience doing research using multiple sources

  • Familiarity with web publications

  • Knowledge of digital marketing tactics, including SEO, email marketing, and web analytics

  • Excellent writing skills, as well as the ability to communicate and collaborate effectively

  • Hands-on experience with Content Management Systems (e.g. Word Press and/or Joomla )

  • The ability to consistently meet tight deadlines

Bachelor’s / Master’s degree in Marketing, English, Journalism, or related field