Content Strategist
Job Description
Roles and Responsibilities
Researching industry-related topics (combining online sources, interviews, and studies)
Writing clear marketing copy to promote our products/services
Preparing well-structured drafts using Content Management Tools.
Proofread and edit blog posts before publication
Submit work to editors for input and approval
Coordinate with marketing and design teams to illustrate articles
Conduct simple keyword research and use SEO guidelines to increase web traffic
Promote content on social media
Identify customers’ needs and gaps in our content and recommend new topics
Ensure all-around consistency (style, fonts, images, and tone)
Update website content as needed
Actively manage and promote our blog, and pitch articles to relevant third-party platforms
Collaborate with other departments to create innovative content ideas
Requirements and skills
1+ Years of proven work experience as a Content Writer, Copywriter, or similar role
Portfolio of published articles
Experience doing research using multiple sources
Familiarity with web publications
Knowledge of digital marketing tactics, including SEO, email marketing, and web analytics
Excellent writing skills, as well as the ability to communicate and collaborate effectively
Hands-on experience with Content Management Systems (e.g. Word Press and/or Joomla )
The ability to consistently meet tight deadlines
Bachelor’s / Master’s degree in Marketing, English, Journalism, or related field