Sales & Marketing

Job Description

Primary Skill-set

Results-driven, Data junkie. Growth hacker. Technologist. If these are qualities that resonate with you, we’ll be happy to have a conversation with you.

● Google UAC - Driving scale and optimization on installs from Google platforms.

● Affiliate Marketing - Onboarding and managing quality-focused affiliate partners both for acquisitions and app traffic and re-engagement

● Social Media Installs - Driving scale and optimization on Social media mainly ‘Facebook and Instagram install campaigns’.

● Planning & Execution - Monthly planning of installs, acquisitions, and execution across platforms. Primary ownership of plan vs achievement on spending, scale, and quality

● Create and oversee the campaign calendar

● Utilize a data-driven approach to run marketing experiments, implement attribution models and KPIs/reporting systems to support marketing decisions

● Design and implement experiments to improve CAC and LTV.

● You have good knowledge of Campaign Management Tools (e.g., Facebook, Google, Email flows), and Web Analytics Tools (e.g., Google Analytics, Appsflyer).

Required Skills:

● 2-4 years in advertising marketing/growth role

● Directly managed performance app install campaigns on Google, FB/Instagram

● Excellent analytical skills and leverages data, metrics, analytics, and consumer behavior trends to generate creative ideas

● Strong cross-functional skills and experience working with product, engineering, creative, and analytics teams

● Deep understanding of the ad-tech ecosystem, advertising measurement, audience data, and major ad platform APIs

● Successfully communicates with a diverse set of technical and non-technical stakeholders

● Comfortable with developing organic growth strategies

● Up-to-date with the latest trends and best practices in online marketing and measurement

● Experience working under tight deadlines and in a fast-paced environment.

● Strong project management, communication, organization, and collaboration skills.